An interesting cool name for the children's agency tour. Idea Bank: Design a Name for a Travel Agency

The travel business has reached a new level with the advent of the digital age. Along with maps, guides, reference books, sites where you can rent a house, order a taxi, leave things for storage online, travel agencies have also moved. All of them have got websites or their own applications. Finding the right service provider has become very easy. It is difficult not to get lost in the vastness of the network among terabytes of information that somehow strives to fall out on the user.

An original, vivid, speaking and memorable name is necessary for any business these days like air. Coming up with such a name is not an easy task, especially at a time when the phrase "everything was invented before us" is increasingly pronounced. Hundreds of similarly named results on Google are the last thing your business needs.

You want search engines to display your agency on the first page, or even better, on the first position of the search, when your name is requested. The name needs to be associated with the services you provide, and not lead to unnecessary ambiguous associations. It is necessary that the name is associated specifically with your company, but for this you need a very high-quality service or content hidden behind it. But first things first.

Help to come up with such a name will help. Moreover, since you are interested in names related to travel, it will be more convenient to use a thematic name generator aimed specifically at the travel business.

Now let's talk about the attributes of a good name.

Pronunciation

Let's start with simple things. It is vital for you that people can pronounce your name. Otherwise, how will they tell their friends and acquaintances about you? Verbal communication occupies a huge layer of human life, so sweetness cannot be ignored in any way. It's one thing to say "have you heard of Travel Fella?" and another - "you heard about r-x-wye-de-zi-zi ... ah, wait, I'd better throw you a link."

Correct associations

Highway to Hell isn't the best name for an airline, is it? As well as the restaurant, it is better not to call it "Odysseus" - after all, the main goal of the hero was to return home, and in translation from Greek this name means "suffering", and by linguists it is interpreted as "angering the gods". Not too appetizing, right? Returning to images from Greek mythology, it will immediately become clear to many that "between Scylla and Charybdis" is a one-way trip.

The name should reflect the activities of your company and highlight only the best aspects of it, sound so that pleasant associations immediately come to mind. Symbolism and originality are definitely good things. But just before you decide to apply a certain image to your company, study in detail all its interpretations. In the end, the genies more often deceived travelers than fulfilled the cherished three wishes. Avoid unnecessary ambiguity.

Originality

Yes, yes, you have to somehow stand out from the thousands of EuroTouring, FastTravel, BestAvia and the like. As I wrote above, people will search for information about you, your website or your app on Google - you don't want to be on the last page in search, do you?

Originality is a thing too abstract to talk about concretely. You will have to get creative with this issue, for example, by organizing a brainstorming session in the company. You also need to study the market for the most common and banal names, you can also hire naming specialists who will conduct research and offer you interesting options. If a specialist doesn't suit you, use it. You will surely like any option out of a thousand.

Brightness

People have long been attracted by all sorts of sparkles - emeralds, diamonds, corals, pearls. Gray stones are unattractive. This is also true of the titles - a bright and intriguing title can make people at least ask what is behind it.

For example, the service recently changed its name to Tripaneer. Thus, the business ceased to be "one of many", acquiring an original and striking name, which Google finds the very first.

Memorability

It is one thing to attract attention, and another thing to stay in memory. The difference is roughly the same as between plain green glass and emerald. Of course, the quality of service can make your company, website or application memorable, but without a good name that will consolidate the success, this is only half the battle. Consider why James Cameron's "Terminator" isn't just called "Killer Robot"? The second option does not convey the atmosphere of the story, is not as menacing and brutal as the main antagonist, and it simply does not evoke any associations. The Hollywood maestro did not name his product five minutes before its release.

If the name is remembered by users, in the future they will associate all your activities with it. And with a certain level of originality, the name can enter slang and be used in everyday life, and will be associated only with your company (as happened with Twitter: tweet, tweet, tweet and other derivatives are already used even outside the context of the global network).

Conclusion

The success of any business is determined by the sum of well-chosen components. The name is one of them, and as in a good watch, all the gears must be in place for the mechanism to work properly and flawlessly. The better the ingredients, the higher the overall quality of the product. And the service of the highest quality, like a Swiss watch, will be legendary after a while.

In the tourism sector, this is especially important, because each new name for tourists is a kind of travel guide. Travelers know for sure: a special place must have a special name. They go to Eiffel tower, Big Ben, Niagara Falls, and they have little interest in things like Fifth Avenue or Johnson Street. They approach the choice of a travel agency and various kinds of services in a very similar way.

Specializes in beach vacations, then its name should be associated with the hot sun, warm sea and white sand. Sketch which ones you think are related to beach vacation... Ask someone you know to do the same. Perhaps they can offer you an interesting option. You can also iterate over beach resorts of the world and weed out the most sonorous and memorable ones. Considering that most of the popular ones are already taken, the selected option can be diversified with additional ones. Suitable words are paradise, sun, beach. Play around with the sonorous letter combinations and endings that are popular in travel naming.

If most of your tours are excursion in nature, look for words related to geographical discoveries and features different countries... Examples of such words and phrases: almanac, around the world, globe, bon voyage. Historical events, architectural terms, names of ancient cities can be a source of inspiration.

If you are planning to start a religious tourism agency, you should pay attention to the words related to the history of temples and monasteries, as well as biblical motives. A good option may be the name, which contains the words of good news, Christmastide, cover. The name of the travel company can be associated with healing springs and general bodily health. Taking into account the fact that the pilgrimage initially involved a long journey to the holy place, as the name you can choose words associated with wanderings and distant lands. For example, your business might be called The Path of Purification or Blessed Land.

For a wedding travel agency, it is worth giving preference to words that are closely related to the happy moments of the newlyweds. Romantic and affectionate words can be a good choice.

Tourism and its derivatives

The easiest way to tell about your activity is to mention it in the title. Tour, tourism, tourist - it is from these words that you have to build on the name of your business with this option. It is noteworthy that these words will be understandable in both Cyrillic and Latin, so you can safely use both options or mix them. This is exactly what the owners of the companies Diplomat Tour, Metro Tour, Turtrans-Voyage, El Dorado Tour, Anex Turizm Group, Biletur, Tez Tour, Pegas Touristik, MosGorTour, Anex Tour, Bridge Tour, Sunrise Tour, Turbinaria, Mirotur, Solntsetur, 1001 tour , Tours here, Leto Tour, Turbo and others.

Associative row

This method is similar to the previous one, since it also evokes direct associations with the activities of the company. Travel and its derivatives, voyage, rest - use these words when choosing the name of a travel agency. By the way, the word "travel" has long been included in everyday use and does not need translation. Examples: Travel Store, Mouzenidis Travel, Online Voyage, Level Travel, Bon Voyage, Travel Industry, World Travel, Leisure Store, Travelata, Sunlight Voyage, Travel Good, Travel Club, Alfatravel, Flagman Travel, Meridian Travel and others.

Example title for a travel agency

Specificity of activity

From the name, your customers will understand that you are their best guide to a certain place on the map. Secondly, you will get rid of incoming requests not related to your case by name alone. For example, China Travel, Alphabet of Spain, Discovering America, AsiaGO, Ayurveda Tour, Dominican Republic, Salute Paris, RussiaDiscovery, Pronto Tour, Cruises around the world, Cuba nearby, Turkey for you, All inclusive, Fly to Thai, Hello Europe and others.

If you specialize in trips to only one part of the world or country, then it is better to warn about this in advance

Price range

Carefully planned tours to distant lands and exotic locations are not the same as last minute deals, both in price and in potential audience.

Dot the i's in the name of your travel agency and you will attract your customers

Examples: Cheap Trip, My Last Minute Tour, Bank of Last Minute Tours, 99 euros, Exotic Travel Club, Last Minute Tours, Lux Holidays, Premium Travel, Cheap Tour, Tour Boutique and others.

Creativity

You can stick to the reference to travel as a basic requirement or do without it. There are no restrictions, the main thing is a sonorous and evocative name. Examples: Paints of the World, Seven Wonders of the World, Kaleidoscope, Miklouho-Maclay, World of Wanderings, Fly the Fly, Columbus, Yellow Elephant, I Fly where I want, Dream World, Cactus, No nerves, Discovering the world, No transplant, Dolphin, Robinson, Mandarin summer, Vacation Boniface, Horizon, Albatross, Scarlet sails, Lotus and others.

It's easier to come up with an original name for a travel agency than it seems

What to call a travel agency in Russia?

The peculiarity of the domestic tourist industry is such that our people visit Turkey more often than they travel around their native country. But what endless opportunities open up for a tourist in the Russian open spaces! Geysers of Kamchatka, Vladivostok bays, harsh northern nature, lotus fields of the Volga delta, the most high mountain Europe, hiking in the Urals, the cleanest lake in the world, Lake Baikal ... You can really surprise with your travels across Russia. Especially if overseas package tours are already boring.

If tourist import substitution is your path, then be sure to indicate this in the name of the travel agency

Examples: Discover Russia, Muscovy, Walking in St. Petersburg, RussiaDiscovery, From Vladivostok to Kaliningrad, Russian open spaces, Port of the seven seas, Discovering Siberia, Our travels, Travel Russia, Travel with us, Russian resorts, Russian guide, Golden ring, RuTravel, Fatherland , White nights, Paths and processions, Nakhodka and others.

Conclusion

Interest in tourism does not dry up. Independent travel are gaining popularity, but the good old package tours are still in demand. If you can offer something really special, then clients will not be long in coming, and a suitable name will only orient them to contact you.

A well-chosen name can become a brand you will rely on when developing your business.

Be guided not only by your own taste, but also by the specialization of your travel agency, as well as the pricing policy.

You can attract new customers by name alone! But how exactly to do this is up to you. Good luck!

A new travel company may have significant start-up capital, a conveniently located office, an excellent management team and a professional director, but an unfortunate company name that can nullify all financial investments and efforts.

So, what should you call it so that it is sonorous, memorable and reflects your uniqueness?

The name of a travel agency is an important tool for promoting the company's services on the market.

Choosing the right name will help:

advantageously differ from competitors;
create an associative corporate identity that will work for the company;
to form the necessary image without additional financial investments;
make a commercially viable brand for sale.

Selection of the first part of the name of the travel company

A successful choice of the first part, indicating your type of activity, will allow you to differ from other companies, non-tourist profile. Below is a list of the various options from which you can choose or modify something:

Travel Agency
Travel Company
Individual travel agency
Extreme Tours Agency
Exotic travel agency
Unusual travel agency
Travel agency
Travel bank
Travel boutique
Travel agency
Tourism and Recreation Bureau
City network of travel agencies
City travel agency
Travel club
Travel shop
Travel salon network
Travel company
Travel service
Travel agency
Travel agency

Choosing the second part of the name of the travel agency

Having previously determined the type of activity, characteristics of the intended audience, priority tourist destinations and personal preferences, it is necessary to come up with a main name, preferably reflecting the specifics of the company's activities.

dictionary of the Russian language;
a dictionary of foreign words (for example: if you plan to study Greece, then the Greek dictionary, France - French, etc.);
textbook on geography;
travel magazines;
guidebooks;
world map.

Check for the uniqueness of the name

Before registering a company with the chosen name, it is necessary to check the presence on the market of existing companies with a similar name. The easiest way to do this is by searching the Internet. Take the time to check so that you can work calmly without thinking that you are someone else's doppelganger.

Product or service: The Ukrainian tourism market is quite competitive, at the same time there are free niches.

The market is divided among several large travel agencies:

"GAMALIA", "SAM", "YANA", "ENERGY", "TEZTUR", "TURTESS", "KARYA TOUR", "ANEXTOUR", "GALOPOM IN EUROPE", "A NETWORK OF BURNING TRIP AGENCIES", SAGA, "ROSA VETROV ".

However, most of their products (tours) are sold through retail points of sale of small travel agencies (except for “GALOPOM IN EUROPE” and “CHAIN \u200b\u200bOF AGENCIES BURNING TOURS” are franchise networks selling tours of “their” tour operator).

The main target groups to which their advertising is directed: the middle class (primarily office workers) and youth, students

The demand for different destinations changes depending on the season. Bursts of tourist activity of "beach" holidaymakers - from early spring to late autumn. From the end of autumn to the end of winter - ski resorts.

The key points when buying a tour can be the following:

Price factor

Responsive attitude of the manager when choosing a tour

The customer's confidence that this company knows what they are selling

Confidence of the customer that for his money he will receive exactly what he expects, without surprises, for example, with a room, when checking into a hotel

The popularity of a particular resort

Good impressions from the past vacation and a desire to visit the place again

Council of Friends Target audience: 20-50 years old

From $ 800 per month

Education: higher, specialized secondary

Willingness to try something new

Existing buying behavior patterns:

Have a vacation budget. Saved up all year. Looking for a vacation within this budget. Every $ 10 is important.

There is a free week, why not go on vacation, but I don't know where yet. I am ready to pay depending on what I chose.

Honeymoon... The budget is limited, we will choose everything very scrupulously, but at the same time, not the worst.

For sports events (football, Olympics, etc.). Lodging and transportation are not that important in principle. The main thing is to buy everything together, as a package of services.

Our clients:

Office workers who can rummage through our web site all day, choosing tours. They will make a couple of calls before buying and come to the office once for payment.

People "originally from the USSR", from 40-45 years old, of average income, are used to buying "vouchers", choosing between Crimea and Sochi. Instead of the words all-inclusive, they prefer “three meals a day”.

Young people a la students who need to hang out for a week or two. A savage is no longer acceptable, and there is still no money in 5 stars.

Mother father me. Families with children from 1 year old. Problem statement: It is necessary to develop a name for the travel agency.

The name should correspond to the field of activity of the company (tourism, travel, recreation), or indicate associatively to this area, but at the same time you should not focus on the template words for travel companies "tour", "travel", well-worn images (Columbus, Continent, Equator etc.), especially since most of them have long been used among names in this area.

The company's positioning is based on competence and a personal approach to the client: here they will choose what is right for you. They know how to help you optimally combine all your vacation requirements and choose the best deal.

Possible associations / emotions:

An old and good acquaintance (Crusoe, Captain Grant, Vrungel)

Traveling characters (Columbus, Marco Polo - it is ESPECIALLY important to check in a search engine if there is such a company)

Correctness (the feeling when we hold the encyclopedia in our hands, they say everything is so accurate and unambiguous here) (Master, Virtuoso, Atlas of the World, Globe, Compasses, Compass, Chronograph)

Epic and Historical (Atlantis, Aeneid, Odysseus, Argo, Silk Road, From Varangians to Greeks)

Confidence and reliability (Three Whales, Captain, Admiral, Navigator, Route)

Joy (Sunny day, Victory, Rainbow, Delight, Extravaganza, Grand Prix)

Waiting for a pleasant surprise, holiday (like waiting for a gift under a Christmas tree in childhood) (Fiesta, Carnival, Scarlet Sails)

Flirting (Evening Breeze, Rendezvous, Meeting, Night Pier)

Neologisms are possible only Russian or Ukrainian. No foreign language neologisms.

Submission form: RUSSIAN AND UKRAINIAN spelling.

Example: evening evening

(words separated by a space to trigger auto-rejection).

Number of words 1-2 Additionally: It is necessary that the Russian and UKRAINIAN spellings are as identical as possible.

Example: water water, evening evening.

Unsuccessful option: World of travel Svit Mandriv

A foreign name is possible if all other conditions are brilliantly met.

At the same time, words like "Fiesta", "Bravo" are not considered foreign languages, that is, words like them, which have long been included in our language (Russian and Ukrainian), can be used.

Before submitting the name, check it in a search engine, if such travel Company exists on the Ukrainian market, there is no need to offer the name.

Among the existing Ukrainian travel agencies I like the names of the following: "Fiesta", "Marco Polo", "Kiev Sputnik", "SAM" (the slogan "Choose yourself!"), "Gallop across Europe", "Extravaganza" (the slogan "Extravaganza of travel") ...

As bad examples:

Larisa-Tur, Maria-Tur, Boris-Travel and in that spirit (and everything related to the names of people with the prefix -tour), Super-Tour, Hot-Tour (banal English words with the same prefix -tur, -travel) , Columbus, Magellan, Equator, Continent, Mainland, Compass (and other tourist platitudes), TourGO, TourON (in other words, English neologisms that will not be understood either here or there).

Variants from the first generation that did not fit in the first place because they are busy or too trivial, or these are foreign words:

Comtour \\ Comtour

Suntur - sunny tour

Pantur all tours

Gulf Stream

Concord

Nova-tour

Route

Dobre tour

Turizman

Camping (vpohod.com.ua - free)

Walking

Exomir

Continent

Eurovoyage

Pilgrim

Magellan